HubSpot CRM Architecture & RevOps:
7 years of hands-on HubSpot administration. Designing custom objects, pipeline stages, lifecycle advancement criteria, and deal-desk workflows that sales teams actually trust and use.
Sales Finance & Planning:
Translating commercial deal activity into financial reality. Building forecasts, ARR/MRR bridges, scenario models, and compensation/commission structures grounded in operational data.
Process Automation:
Connecting front-end CRM data to downstream reporting and accounting. Eliminating manual bottlenecks across closing, billing, and planning cycles.